Data mining (data mining), is the set of techniques and technologies to explore large databases, automatically or semi-automatically, with the aim of finding repeating patterns, trends or rules that explain the behavior of the data in a given context.

In BrandStrat we have solutions for:

-Clustering and Segmentation

– Customer Intelligence

– Intelligence Products

– Cross/ Up Selling

– Demand Forecast

– leakage prediction

– Targeted promotions

– Evaluation campaigns

– Customer Lifetime Value  

– Pricing

– Diagnosis and Data Cleansing.