Brief for customers

BRIEF FORMAT FOR RESEARCH CONCEPTUALIZATION.

BACKGROUND.
¿What problem or situation led her to seek this investigation, why it is so important to do?
Strategic purposes.
What will I do with the results when I have them in my hands? how will I use that information? Which are the alternative strategies or decisions that are expected to take once you have in your hands the results of the investigation?
RESEARCH OBJECTIVES..
¿why do I want to have information? What do I want to know?
Secondary
¿What problem or situation led me to do this investigation, why it is so important to do?
Assumptions to be validated
¿I sense that ...? The knowledge that I have about it, what I think is happening is ...
CATEGORY, PRODUCT AND BRAND
¿When consumers think of my product ... Are they thinking I'm in the category?
CONDUCT / PROFILE TARGET
¿ who do I want to know .... who will I know ?...
MARKET
¿Where do I find my target under evaluation, what markets want to evaluate?
Deadline OF THE PROPOSAL.
MEANS AND METHOD OF RESULTS
I want to receive information as follows .... Identify the media (paper or magnetic), the number and recipients of copies and presentations of the results.
PREPARED BY (Contact Customer):