Executive Vice President / General Director

Publicist of the Institute of Arts in Medellín, with 20 years of experience in Market research, consumer understanding and strategic planning.

He has worked as an innovation manager with different clients and in strategic research projects, looking for ways to identify how brands can be part of people’s lives, through new methodologies, innovation workshops (Design thinking, gamestorming) , endo-entrepreneurship, storytelling in research among others

He has work experience in companies such as Napoleon Franco where he worked as Project Manager, in Leo Burnett Colombia as Director of research and media strategy of New Projects in StarCom Miami as Associate Regional Director of media research, among others.