Research Success Stories

They are the leaders called to lead

A consumer products company with a strong market leadership and high household penetration, which for many years developing a defense strategy creating a slow revenue growth and stagnation in the category…

Diagnostic study and formulation of value proposition

One of the most prestigious universities in the country pioneered the development and launch of an undergraduate program, which is one of the oldest of this institution and considered by the directives as one of the pillar careers of the University…

Reinventing to regain leadership

An analgesic company enters the competition with a similar positioning strategy but with a better distribution. It began to lose differentiation and relevance until it yielded market share with its main competitor