The data mining (data mining),is the set of techniques and technologies to explore large databases, automatically or semi-automatically, with the aim of finding repeating patterns, trends or rules that explain the behavior of the data in a given context.
In BrandStrat we have solutions for:
-Clustering and Segmentation
– Customer Intelligence
– Intelligence Products
– Cross/ Up Selling
– Demand Forecast
– Escape Prediction
– Targeted promotions
– Evaluation Campaign
– Customer Lifetime Value
– Pricing
– Diagnosis and Data Cleansing.
