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Brief for customers
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2019-09-30T15:44:15+00:00
BRIEF FORMAT FOR RESEARCH CONCEPTUALIZATION.
BACKGROUND.
¿What problem or situation led her to seek this investigation, why it is so important to do?
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Strategic purposes.
What will I do with the results when I have them in my hands? how will I use that information? Which are the alternative strategies or decisions that are expected to take once you have in your hands the results of the investigation?
RESEARCH OBJECTIVES.
.
¿why do I want to have information? What do I want to know?
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Secondary
¿What problem or situation led me to do this investigation, why it is so important to do?
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Assumptions to be validated
¿I sense that ...? The knowledge that I have about it, what I think is happening is ...
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CATEGORY, PRODUCT AND BRAND
¿When consumers think of my product ... Are they thinking I'm in the category?
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CONDUCT / PROFILE TARGET
¿ who do I want to know .... who will I know ?...
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MARKET
¿Where do I find my target under evaluation, what markets want to evaluate?
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Deadline OF THE PROPOSAL.
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MEANS AND METHOD OF RESULTS
I want to receive information as follows .... Identify the media (paper or magnetic), the number and recipients of copies and presentations of the results.
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PREPARED BY
(Contact Customer):
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Name
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Position
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Phone
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Email
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Company
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